Media

Centre to revamp DD Kashir to woo Kashmiris

To air blockbuster movies Dangal, Bajrangi Bhaijaan and introduce a Kashmiri KBC and a singing reality show

New Delhi: The Centre is planning to revamp DD Kashir, Doordarshan’s 24×7 satellite channel in order to woo the people of Kashmir and make them feel part of the mainstream.

As per The Economic Times, the channel will show air Aamir Khan-starrer Dangal and Salman Khan’s Bajrangi Bhaijaan this month.

In the movie ‘Dangal’, a Kashmir girl Zaira Wasim played a lead role and ‘Bajrangi Bhaijaan’ is the story of a Pakistani girl who gets lost in India while travelling back home with her mother. Both of these movies have been widely appreciated for their nationalism and love for India.

The government has approved over Rs 40 crore for the revamp of DD Kashir, which will also air Kashmiri Kaun Banega Crorepati and a singing reality show.

Blockbuster movies, reality shows and quiz shows are being planned for the audience.

The publicity of the channel began on Monday, coinciding with home minister Rajnath Singh’s visit to the state. He is on four-day visit to J&K.

“The attempt is to take entertainment, as well as a message that they are being cared for, to the people of the valley,” a senior home ministry official was quoted by ET as saying.

“To start with, 52 episodes of top 10 songs are being planned for now. We have dedicated Rs 18 crore for Kashmiri KBC that will begin from December. Since music is an important part of Kashmir, a reality talent hunt show has been planned which can cost up to Rs 9 crore,” he said.

Launched to promote Kashmiri culture and counter Pakistani propaganda, DD Kashir has not produced any cultural programme in the last many years which is being corrected now, said senior officials. Currently, the channel broadcasts news, interviews, an educational show for students and repeat of shows from other channels.

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