Parsa’s, valley’s fastest growing and award winning food chain opened its fifth outlet at the IUST Campus Awantipora on Tuesday.
The outlet was inaugurated in the presence of all the Franchisee Owners of brand Parsa’s. While the outlet is located right outside one of the biggest educational institutions, nothing stopped hundreds of people from thronging for the opening of the much-loved Kashmiri brand, known for its pocket-friendly rates and quality food.
The franchisee is run by two brothers Saadat and Junaid Rafiqi who have recently completed their degrees in business management.
“I want to expand my horizon and it is my dream to take our scrumptious and pocket-friendly rolls to every corner of the state, while creating more businessmen. Majority of my franchising partners have just stepped out of colleges and hold degrees in business management. I want to create a pool of good, genuine and young businessmen”, Javid Parsa, brand ambassador and Managing Director of Parsa foods, said.
His dream seems to be on a fast track to realization as the brand that already has four outlets functioning and is set to open up two more in the month of October in Anantnag and Ganderbal districts.
Recently, Kashmiris, Ladakhis and tourists of varied nationalities came together at the Leh opening of Parsa’s, which the team claims that Parsa’s Leh might just be the highest ‘rolling joint’ in the world.
Parsa Foods, known because of its brand ambassador Javid Parsa, is a popular place for social gatherings varying from Book launches, Poetry Recitals, Music and documentary releases, Social Campaigns, Startup events in past three years. Parsa foods have also been running first of its kind Public Library at sarah city center for past two years.
Javid Parsa has been in the news for using social media for business. Popularly known as ‘Selfie Parsa’, Parsa has managed to create a women and youngster friendly space. His use of selfies and social media has put him on the road to achieving a world record for the ‘most number of selfies, with different people, at one place’ which is his food joint.